EISENHOWER ARGYROS HEALTH CENTER

Logo & Collateral

Since the demographic in La Quinta is so different from that of the West Valley, Eisenhower Medical Center recognized the importance of developing a much more fresh and youthful look for marketing material developed for the George and Julia Argyros Center. Through the use of a modernized typeface and rich, vibrant colors, an accurate portrayal of this emerging medical center was introduced to the community.